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Think Big: Make It Happen in Business and Life, by Donald J. Trump, Bill Zanker
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Donald J. Trump is an icon: the very definition of the American success story. President-elect, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men.
Trump is a living example of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. In his first political campaign, Trump defeated his opponents by rallying voters nationwide to "Make America Great Again." For the first time ever, you too can learn Trump’s secrets to thinking BIG and kicking ass! Learn:
- Momentum: the Big Mo. How to get it and how to get it back.
- Revenge: how and when to get it (and why it's so sweet).
- "I love you, now sign this!" Why contracts in business and personal life are so important.
- Real-life stories from people who've applied the think BIG formula in their own lives.
These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives even when the world seems to be against them. Co-authored with Bill Zanker, an entrepreneur who learned these tactics firsthand from Trump, Think BIG and Kick Ass shows you how to bring a winning attitude to everything you do.
- Sales Rank: #3436 in Books
- Brand: HarperBusiness
- Published on: 2008-09-30
- Released on: 2008-09-30
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .86" w x 5.31" l, .73 pounds
- Binding: Paperback
- 384 pages
Features
Amazon.com Review
Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.
Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales--and still growing.
Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively--regardless of what your critics or opponents might say--can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:
- Momentum: the Big Mo. How to get it and how to get it back.
- Revenge: how and when to get it (and why it's so sweet).
- "I love you, now sign this!" Why contracts in business and personal life are so important.
- Real-life stories from people who've applied the think BIG formula in their own lives.
These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald's strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it's like to feel the whole world's against you--and both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned.
Questions for Donald Trump
Amazon.com: Was there ever a time when you didn’t think big enough?
Trump: I don't think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.
Amazon.com: What was your first impression of your co-author Bill Zanker when you started doing business with the Learning Annex?
Trump: Bill Zanker had tremendous enthusiasm and focus, and he still does. I knew he'd succeed in a big way, and the success of The Learning Annex proves that I was right.
Amazon.com: What has becoming a television star on The Apprentice meant for your business?
Trump: My brand became more famous as I became more famous, and more opportunities presented themselves. I was already very well established, so I was well prepared, but things escalated and in a good way.
Amazon.com: There are stories everywhere that the real estate market is in trouble. How should an investor or an entrepreneur respond to the current market?
Trump: This is actually a very good time for entrepreneurs or investors. I would say to be positive and look for the opportunities, because the opportunities are there.
Amazon.com: You're critical of the "give me" attitude that you see in many young people today. What do you look for in a young person you are bringing into your business?
Trump: They have to be eager to learn and willing to work hard. I work hard and I expect the people around me to have a strong work ethic. I need people who can be part of a team and yet be able to think independently. That's one of the qualities I look for on The Apprentice--they have to be capable of both dimensions.
Amazon.com: Did you really make Lee Iacocca cry? [See Think Big and Kick Ass for more details.]
Trump: No, he made himself cry.
From the Back Cover
Donald J. Trump is an icon: the very definition of the American success story. GOP presidential candidate, former star of The Apprentice, and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.
Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales—and still growing.
Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG! Learn:
- Momentum: the Big Mo. How to get it and how to get it back.
- Revenge: how and when to get it (and why it's so sweet).
- "I love you, now sign this!" Why contracts in business and personal life are so important.
- Real-life stories from people who've applied the think BIG formula in their own lives.
About the Author
President-elect Donald J. Trump is a graduate of the Wharton School of Finance and the developer of some of the most prestigious addresses worldwide, including Trump Tower on Fifth Avenue, Trump Park Avenue, Trump World Tower, 40 Wall Street, The Grand Hyatt Hotel, the historic Mar-a-Lago Club in Palm Beach, the Palm Trump International Hotel and Tower in Dubai, and numerous award-winning golf courses. His Real Estate and Wealth Expos with The Learning Annex have helped over one million people to think BIG. As the Emmy-nominated star and coproducer of the hit television show The Apprentice and the author of seven bestsellers, he is truly a media giant. This is the first book where Donald reveals his Think BIG attitude.
Bill Zanker started The Learning Annex in 1980 with $5,000 of his own money. The Learning Annex has now spent two consecutive years on the Inc. magazine Fastest Growing Companies list with over $100 million in annual sales. The growth of his small business stems from Zanker's partnership with and learning from Donald J. Trump's think BIG strategies. Zanker has been featured in Success, Forbes, Fortune, Inc., and Money magazines. He lives in New York City and Park City, Utah.
Most helpful customer reviews
10 of 10 people found the following review helpful.
An excellent exercise in how to approach life, work, & business to make the best of your life - emotionally & financially!
By AMeador1
I grew up very financially poor. Being poor was a major motivator to my parents whom were always very entrepreneurial minded - always trying to think of what they might be able to produce, invent, resale, etc… to try to better our financial situation. One of the common concepts was the idea of the "American Dream" - that anyone can do practically anything if they really put their mind to it, work hard, and think big. Following the idea that you can move from poor to rich based on your own actions, decisions, perseverance, etc…
I agree and I took this mentality to heart. I have been determined since I was very young that I would one day be rich! It is not unattainable or impossible. Too many people set arbitrary limitations on themselves, or think the system is stacked against them, or whatever excuse they use to keep from making the mental leap that can actually get them there. It's a shame. And, although I have not gotten rich (YET!), I am still in pursuit of that goal. Sometimes the obstacles are hard to resolve - depending on your interests and where you are in life. But the idea is still valid and the end result is attainable.
Donald Trump and Bill Zanker have laid out this exact concept PLUS some in this book. There is a definite mental attitude that has to be adopted to be able to make it big but I believe as they've said in this book that it is proportional to the level of "think big" you settle on. If you're idea of thinking big is to make $100K a year as a VP on some company and you truly put in the work and effort - you can get there. But this is a self-limiting barrier. Why not the owner of the company? Why not "THE" company in that arena? Why not a multinational corporation selling franchises in that business?
I like the fact that in this book they make the point that you still need real knowledge. You have to know what you are doing. You don't simply slap on a strong, confident face and attitude portraying "I know what I'm doing, so you should just go along because I have a strong personality!" No. You need real knowledge to go into the deal. Read, study, work in the field, etc… But gain real knowledge. Put that together with a confident, charismatic, can-do attitude and you have a winning combination. Without that, you're just a con man that can't fulfill your promises. People will feel more comfortable trusting you because you can talk the talk and if you follow through and get the job done - you establish credibility.
Never get complacent or overconfident to the point of allowing what you're building to come to a standstill or even fall apart.
To be successful is a lot of work. It requires real knowledge - expertise in the field. It requires risk. It requires learning from failure. Getting back on the horse to keeping on moving forward.
I think Donald Trump is the epitome of the "American Dream"! Even though he started out with a pretty successful company started by his father, he still had hardships that brought him down to practically nothing - working out of his limousine as an office. And he built himself back up a magnitude above what he started with. Purportedly, he was given a $40 million company from his father. Yet he has built that into a $10 BILLION company - that's 250 times larger. This didn’t happen because he is a bloviating bombastic baboon… No. It took focus, a huge amount of work, dedication, etc… He suffered the consequences in some areas to work at this level, where he admits he made mistakes, in his failed marriages due to too much focus on work verses his wives. There is a lesson to learn in this - prioritization and balance has to be a factor in the process.
Bill Zanker was successful - but with Donald Trump's push - he went to places in his business that he never thought possible. Think big!
This is a very inspirational book. It is a good read to get into Donald Trump's mindset. Is it bombastic, obnoxious, over-the-top, conceited? I personally don't think so. He has pride in his accomplishments. He has a very strong and positive attitude.
He makes the point, which in his current Presidential run he has shown by example, that if you are attacked, attack back - 10 times harder! Make the attacker think twice about doing it again. How often have we heard and experienced the bully who is confronted - sternly - that then backs off and stops the bullying. I don't see examples of Trump initiating bullying - but when he is confronted with it - he meets it head on - in force. He's right - it usually stops the bullying.
These are ideas that I have grown up with. Do a good job and be proud of it - why hide it or feel ashamed of it? It is so odd to me that so many people attack him over his personality - yet are in favor or the "trophies for everyone" logic to improve the self-esteem of kids. Kids who did not earn their reward, who become overly confident in themselves with no true basis in their over-confidence. They expect, demand, and become overbearing and obnoxious for real as they have no true basis for their attitudes. Yet when Trump, Rush Limbaugh, or others who have not only succeeded, but excelled show a high level of confidence in themselves, which they've EARNED, they are condemned for their attitudes. It is something to look up to and to emulate. Showing confidence in one's self, based on actual accomplishments and a can do attitude, followed by actual follow through is to be expected - not criticized.
My only minor complaint about the book is that sometimes it was not apparent when Donald Trump was writing to when it transitioned to Bill Zanker. I didn't notice the transition until the context made it apparent - like when Zanker would make a reference to The Learning Annex. It would have been a nice little bit of editing to clarify these transitions a little better. But other than that, an excellent exercise in how to approach life, work, and business to make the best of your life - emotionally and financially!
Thank you Donald Trump and Bill Zanker!
(And I hope you make a lot of money selling your books!)
14 of 15 people found the following review helpful.
New Insight into Trump
By ray'sreview
I bought this book to see if it would give me some insight into Trump's behavior during this 2016 election year. It did not disappoint. Probably the greatest revelation is found in his chapter entitled "REVENGE". If someone attacks him he attacks them back and does so "in spades". You may not agree with his formula for winning but you'll understand why he does what he does. So far his strategy seems to be working.
6 of 6 people found the following review helpful.
I highly recommend all that Donald J
By Amazon Customer
OUTSTANDING BOOK ... I highly recommend all that Donald J. Trump said in this book. However, there is a writer who also is quoted at the end of each chapter summarizing what Mr. Trump said. I did not care to read what the writer said. My interest was only learning from Mr. Trump's philosophy and his own experiences. The book was inspirational, instructive, interesting, and with a positive tone that provided ways of going about improving one's own life. Again I highly recommend the book and would buy it again. Thank you.
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