[Z370.Ebook] Fee Download Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition, by Alina Wheeler

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

• Features more than 30 all-new case studies showing best practices and world-class
• Updated to include more than 35 percent new material
• Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

• Sales Rank: #6642 in Books
• Brand: Wheeler, Alina
• Published on: 2012-11-06
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x .90" w x 8.90" l, 2.95 pounds
• Binding: Hardcover
• 326 pages

Features

• Used Book in Good Condition

Amazon.com Review
Ten Imperatives for Branding Success

Brands represent an organization's most valuable asset--influencing customers, prospects, investors, and employees. Why do some brand initiatives just expire midstream after an initial investment of capital and resources? Whether you are a consumer brand, a nonprofit, or a mid-size service business, here are some tips to increase the chances of positive outcomes for your initiative.

Ensure that your leadership team endorses the brand initiative and process. There must be a strong mandate from the top. If the commitment to revitalize the brand is tepid, it will fizzle in the middle. Do you have a plan and a disciplined process that is easy to understand?

Establish clear goals and an endpoint. Why are we doing this? How will things be different at the initiative's end? Will we have new guidelines to make it easier to communicate consistently about our brand to our customers and employees? Will we clearly articulate who we are and what we stand for? Will our website will work on mobile devices?

Establish clear responsibilities. Acknowledge that your investment will require staff time, not just writing checks. It's a collaborative process. Identify an internal person to be the direct contact for the branding firm--a "make it happen" person with superior organization skills.

Use a disciplined process with realistic benchmarks. Agree on what the brand stands for before any creative work is done. Use a tool like the brand brief to ensure that key decision makers agree on your brand's essence, its competitive advantage, your target market, and your value proposition.

Stay customer centric. The best brand decisions can only be made with the customer's needs and experiences in mind. See the world through the eyes of your customers.

Commit to a small decision group at the beginning of the process. Never bring in decision-makers in the middle of the process. Key decisions makers must be present throughout the process and at all key decision points.

Determine your readiness to make a commitment? Is your company ready to invest the time, capital, and human resources to revitalize your brand? Readiness is a critical success factor.

Determine how you will measure success. Consider benefits like employee engagement, and a more efficient, cost-effective marketing toolbox. Communicate that it's everyone's job to protect and grow the brand asset.

Launch internally first, then externally to key stakeholders. Remember to communicate why you made these changes and what they mean. Thoughtfully consider your list of stakeholders as you plan your launch. Make sure that all of your vendors have access to the new guidelines.

Demonstrate—don't declare—why customers should choose you over others. Seize every opportunity to communicate your value, and to radically differentiate your brand from others. Identify touchpoints where your can build trust, attract new customers, create buzz, and inspire customer loyalty.

Review
"The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development." (LiquidAgency.com, 3/5/13)

From the Back Cover

Who are you?

Who needs to know?

Why should they care?

How will they find out?

The bestselling toolkit for the whole branding team

Whether your goal is to revitalize an existing brand or launch a new one, here is a proven, universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.

This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. More than 30 new case studies showcase global best practices and successful world-class brands, from IBM to Starbucks to Santos Brasil.

Praise for Designing Brand Identity

Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand-builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you've found your bible.
Marty Neumeier, author, The Brand Gap

Designing Brand Identity is a recipe book for brand-builders. Wheeler does for branding what Julia Child did for cooking.
Patricia Martin, author, RenGen

Most helpful customer reviews

106 of 114 people found the following review helpful.
Blindingly obvious
By Debra
I'm baffled by the positive reviews of this book. It is absolutely beautiful visually and has a very attractive layout, but the content is incredibly obvious and I found little, if any, useful application to my own small business.

Nearly all of the writing feels like it was written with a post modern generator - it's just really really fluffy. For example, you can open the book to any page and it will say something like, "Initiate plan. Reaffirm business goals. Establish team, roles, and responsibilities. Review brand brief and positioning. Identify critical success factors. Develop workflow, timeline + budget. Establish communications protocol." etc. The *entire* book is written that way. Maybe there are people out there who need this sort of thing, but I was hard pressed to find content that wasn't really obvious.

The book is written as a textbook but has very little cohesion. It skips from topic to topic and just gives lists and quote related to that topic. The longest blocks of text are just a few paragraphs. I found it hard to follow and kept thinking "What is the point?"

It does have a nice layout and some of the very, very short case studies and examples are interesting. I was thinking it would help me understand what branding really is and how to do it, but the book wasn't really geared that way. It was more like the philosophy of branding for international companies or something more along those lines.

I must be missing something since this is the fourth version and it's been translated into 6 languages so I'm clearly the dissenting opinion here. There are a lot of people who love this book, but it was really entirely lost on me.

59 of 65 people found the following review helpful.
What the what?! Way too much filler
By Gerasimos Spyratos
I just read this book in about 4 hours.

Each page had about 1 to 2 paragraphs of simple content. Really large visuals that were complimented by mucho negative white space.
And about 4 or 5 different quotes praising the virtues of branding... ON EVERY PAGE.... not one or two... but dozens!? Did I mention on almost every page?

The only use I could see that anyone who has even googled branding might get from this book is if they are trying to sell a client into letting them do their branding.

This read more like a pitch then anything useful to learn about branding. Ergo I recommend Zag and get it over with.

Very, very high level. It's tough because the topics attempted require some background to understand the connections and relationships which is not explained... just stated. Can't quite connect the dots or explain why.

Not worth the price unless you want to copy stuff to pitch your own brand consultancy j/k

In conclusion: too basic for the practitioner yet too high-level for the novice... that is a very unusual and undesirable spot for a text to be in

24 of 28 people found the following review helpful.
Excellent Branding & Identity Resource
By Jessica McKelden Cave
As a designer, I've had difficulty for years finding a book that really spoke to me about Identity and Branding. I usually end up resorting to Internet research. While this is fine in most cases, sometimes I just want a solid book to curl up with and read. This book is the perfect solution to the problem.

The book is broken down into three main sections: Basics, Process, and Best Practices. Each one of these sections is broken down into smaller groups.

Basics: Brand Basics, Brand Ideals, Brand Elements, Brand Dynamics, Before & After
Process: Process Basics, Conducting Research, Clarifying Strategy, Designing Identity, Creating Touchpoints, Managing Assets
Case Studies: 51 different Studies

Wheeler does a great job of explaining the difference between Brand and Brand Identity. This is sometimes a difficult thing to discuss, and one that often requires tangible examples. It's all laid out in front of us and makes perfect sense. She then goes on to describe different aspects to remember. Many of these are often forgotten and she touches on each one specifically. Next, she goes through different elements that may go into the branding process (logotype, brandmark, tagline, etc.). She also discusses a plethora of other nuances that may also be important. The level of detail is excellent and she does a great job of making sure the reader is informed of all the different things that should be in the forefront of their mind during the Branding process.

The Process section really is the crowning glory of this book. Wheeler really breaks down every single step in the process. It's so easy to understand what she's describing and it's really refreshing to finally have a book that breaks it down into manageable pieces. Breaking down the process is often one of the toughest things to do, especially for students without any experience in the business. She helps you establish where to go next and what needs to be looked at in order to cover all the bases. Wheeler also discusses the different identity pieces that will eventually bear the logo: website, favicon, correspondence, business card, business collateral, signage, products, packaging, advertising, environments, vehicles, uniforms, and ephemera. All too often, these things are overlooked when designing and the logo and brand. In reality, you have to remember each thing that will bear the brand to make sure that it will be able to translate well across all mediums.

Finally, the Case Studies are very interesting and really cover a wide spectrum of businesses and their brands. Both larger businesses and some relatively smaller businesses are included.

All in all, this is an excellent resource that any designer looking to do any type of branding or identity should take a look at. This is a resource I'll come back to again and again.

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[A420.Ebook] Ebook Free Goldilocks and the Three Bears: A Tale Moderne, by Steven Guarnaccia

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When she discovers the three bears’ house in the woods, Goldilocks ventures in and makes herself at home. According to tradition, she sits in the chairs, samples the meal laid on the table, and takes a nap. Yet something is different in this retelling of the classic story of the girl with golden locks.

 

Though our heroine is the same, our bears certainly are not. These bears are hip; they have a sense of style and a love of design. Their split-level home is filled with furnishings created by an international crowd of celebrated designers, from Alvar Aalto to Charles and Ray Eames to Isamu Noguchi.

 

Children will delight in this long-beloved story given new life by Steven Guarnaccia’s stylized artwork—and may even pick up a design tip or two.

F&P Level: N
F&P Genre: TL

• Sales Rank: #250253 in Books
• Brand: Abrams Books for Young Readers
• Published on: 2010-11-01
• Original language: English
• Number of items: 1
• Dimensions: 13.38" h x .39" w x 9.50" l, 1.27 pounds
• Binding: Hardcover
• 32 pages

About the Author

Steven Guarnaccia is the chair of the illustration department at Parsons the New School for Design in New York City. His art has appeared in many national and international magazines. He is the author of several books for adults and children, including The Three Little Pigs: An Architectural Tale. He lives and works in Montclair, New Jersey.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very "moderne" twist on Goldilocks and the Three Bears
By LonestarReader
Traditional telling but with a very "moderne" twist as the bears in this family are connoisseurs of the decorative arts and cutting edge modern design. The chair that Goldilocks breaks is a Charles&Ray Eames molded plywood LCW chair, 1946 (the end papers provide a excellent index to the bears' furniture and interior design aesthetic)

Mama Bear's chair is a Arne Jacobsen Danish Egg chair, circa 1957. The beds are Allessandro Becchi and D'Urbino Lomazzi.

Papa Bear looks like a Beat poet, Mama Bear is a bohemian while Baby Bear wears a vintage coonskin cap.

These traditional retelling are excellent read alouds. I can imagine a fun library lesson paired with photos and information about the designers and architects. More please.

2 of 3 people found the following review helpful.
A fun and fabulous new interpretation of a timeless children's classic fairy tale
By Midwest Book Review
"Goldilocks and the Three Bears: A Tale Moderne" is a fun and fabulous new interpretation of a timeless children's classic fairy tale. In this version, the three bears are a very hip, suave, chic, sophisticated family with immense savoir-faire and startlingly modern design tastes. In a word, they are cool. So while the basic structure of the story remains unchanged, perhaps somewhat of a warning to children to respect the privacy of others' homes, the illustrations convey volumes of education in form, function and design in the artistic furnishing of the split-level home of the bears in the middle of the forest. The extremely jazzy Bears have casually scattered in their home and Italian "Anfibio" sofa (1971), Arne Jacobsen Danish "Ant" side chairs (1952-55), an Isamu Noguchi chess table (1947), an Alvar Aalto Finnish "Savoy" vase (1936), a George Nelson "Kite" clock (1953), and much more. A handy visual guide to the objects d'art is found on the front and back inner pages of "Goldilocks and the Three Bears." The truly unique illustrations are created through a complex series of steps described by the artist: "I use a brush and India ink to give the line a fat, luscious quality, and to allow me to vary the line from very thin to very thick. I also use India ink to create the black background. On the back, I draw with an opaque, pastel-colored pen. I fill in areas - first outlined in black - with Winsor & Newton watercolors, which I mix to achieve the palette I want." This has resulted in a children's book that compresses artistic education and awareness into a fun and unforgettable experience. Though designed for young readers (age 3-4 and up), "Goldilocks and the Three Bears, A Tale Moderne" is sure to have appeal to the art-appreciating adult audience as well.

0 of 0 people found the following review helpful.
very hip....
By c s loke
This was a bit of a punt but after reading it myself I recommend other books by Steven Guarnaccia. Even Adults will appreciate the detail and thought of putting a different spin on the classic tale.

AWe have bought Cinderella and The Three Little Pigs.

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[Q359.Ebook] Download PDF The war against the Jews, 1933-1945 / Lucy S. Dawidowicz, by Lucy S. Dawidowicz

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Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 460 pages; Description: xviii, 460p. : maps ; 25cm. Col. Maps on lining papers. Subject: Jews in Germany - History - 1933-1945. Race discrimination - Germany - History. Antisemitism - Germany - History - 20th century. Holocaust, Jewish (1939-1945) - History.

• Sales Rank: #760959 in Books
• Published on: 1975
• Number of items: 1
• Binding: Hardcover

Most helpful customer reviews

0 of 0 people found the following review helpful.
A very informative book
By JT
Thank you. A good read for a horrible topic.

See all 1 customer reviews...

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Who would not want to sit down with Jane Austen and join her in a cup of tea? Here for the first time is a book that shares the secrets of one of her favorite rituals.
Tea figures prominently in Jane Austen's life and work. At the center of almost every social situation in her novels one finds tea. In Emma, does Miss Bates drink coffee? Of course not: 'No coffee, I thank you, for me-never take coffee.-A little tea if you please.' In Pride and Prejudice, what is one of the supreme honors Mr. Collins can envision Lady Catherine bestowing on Elizabeth Bennet and her friends? Why, drinking tea with her, naturally.
Tea with Jane Austen begins with tea drinking in the morning and ends with tea in the evening, at balls and other gatherings. Each chapter includes a description of how tea was taken at a particular place or time of day, along with history, recipes, excerpts from Austen's novels and letters and illustrations from the time.

• Sales Rank: #264710 in Books
• Brand: Brand: Frances Lincoln
• Published on: 2011-04-01
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x .50" w x 6.88" l, 1.07 pounds
• Binding: Hardcover
• 112 pages

Features

• Used Book in Good Condition

From Booklist
Among Jane Austen's many attractions for the modern reader are the comfortable domestic details that furnish her novels, and what could be more comforting than tea? Tea was not just a beverage in Austen's time, but a key ingredient in social ritual, and her letters and novels are full of references to its buying, preparing, serving, and drinking. In this book, readers will find not only plenty of tea-related Austen quotes, but a well-researched history of Austen-era tea drinking at different times of day and in different settings. Recipes taken from contemporary cookbooks for old-fashioned delicacies such as orange jelly and syllabub are accompanied by modern adaptations. Austen purists may cringe at the emphasis on cozy charm, but there's definitely something appealing about settling down with a nice cup of Earl Grey, a Bath cake, and a copy of Pride and Prejudice. Perfect for Austen-reading book clubs. Mary Ellen Quinn
Copyright © American Library Association. All rights reserved

Review
The ideal read for any fan of Austen's work, or the enduring British favourite - tea. Period Living Darjeeling with Darcy or earl Grey with Emma? Field Both books are beautifully produced and make an attractive pair for lovers of Jane Austen, filling in all-important background details to the novels. Good Book Guide

From the Author
Jane Austen loved tea. She mentions tea so often in her novels and in her letters that I began to suspect that she was a true tea enthusiast. Sure enough, there, in one of her letters to her sister, are the telltale signs. "Let me know when you begin the new Tea," she writes eagerly. "I am still a Cat if I see a Mouse." Proof enough: Jane was an avid tea lover, ready to pounce on a really good cup of tea.

At the center of almost every social situation in her novels one finds—tea. In Emma, does Miss Bates drink coffee? Of course not: "No coffee, I thank you, for me—never take coffee.—A little tea if you please." In Sense and Sensibility, what is everyone drinking when Elinor notices Edward’s mysterious ring set with a lock of hair? Tea, of course. And in Pride and Prejudice, what is one of the supreme honors Mr. Collins can envision Lady Catherine bestowing on Elizabeth Bennet and her friends? Why, drinking tea with her, naturally.

Most helpful customer reviews

69 of 70 people found the following review helpful.
Short and punchy book for tea drinkers and Janeites
By A. Woodley
This is a lovely short little book which will not only teach you how to make a good cup of tea but at the same time takes a lovely cultural walk through the historical significance of tea both in society and literature.

The Georgian era really saw the rise in tea as a social institution, which is of course the time of Austen. Kim Wilson manages to extract references to tea in novels and letters using them as examples of its importance at the time, and its use as a literary device.

this has a series of lovely recipes in it which are true to Austen's time, well as true as they can be. Ingredients and measurements not withstanding. But how wonderful to do tea just as Austen did.

This book is highly specialised around Tea and really Austen and perhaps the Jane Austen in the title was supposed to draw in more readers on the Jane Austen bandwagon. However I do think it has merit. Firstly it tended to stick with things of Austen's time and I felt it gave a fairly good discussion of what her life would have been.

It really suffered from lack of illustration, not only throughout the book, but also for the cooking items at the end. I recommend reading this with another illustrated book of Austen's life if you want to see more of the places and things mentioned in here. There is one excellent book I have read recently called Regency Design which (while not on Jane Austen) will illustrate so much of what they used, ate from, drank from and lived in. It is fully illustrated, I think the author is Morley - anyway - a book like that is an excellent accompaniment to lovely short books such as this.

39 of 40 people found the following review helpful.
Highly recommended
By A reader in Wisconsin
Before sitting down with this book, turn to the very last chapter, which explains how to make the perfect cup of tea -- and prepare a whole pot for yourself. Because once you begin reading Kim Wilson's engaging discussion, you'll want nothing so much as a good cup of tea (except, perhaps, a rout cake or Bath bun to go with it) but will not want to put the book down long enough to boil water. "Tea with Jane Austen" is like the best blends of the beverage, its individual components smoothly combining to create a delightful experience richer than the sum of its parts. Primarily a social history of tea in Georgian England, the book also explains how Austen and other authors use tea as a literary device, and includes period recipes with modern conversions. Though extensively researched, this is not dry history -- Wilson's warm, conversational style and gentle humor make the book as entertaining as it is informative. Indeed, the reader feels as if Wilson is our hostess rather than a lecturer as she educates us by turns on tea itself (how it was transported, sold, and prepared) and the social contexts in which it was enjoyed. She also enhances our appreciation for Austen's writings by revealing subtle cues Austen incorporates into tea-drinking scenes that likely escape most modern readers -- but that her contemporaries would have recognized as character-defining elements. Among the many fascinating insights Wilson offers, we learn why the Austens, hardly well-to-do, bought their tea only from one of London's most reputable merchants, that naval officers often brought along their own tea so as to improve conditions aboard ship by indulging in a small comfort of home, and the real reason Mr. Darcy drinks a cup of coffee rather than tea toward the end of "Pride and Prejudice." By the end of the book, you'll be trying to decide which of the intriguing recipes to attempt first, and which Jane Austen novel to read or reread whilst sipping tea (with sugar, but no cream) from a Wedgwood cup.

94 of 105 people found the following review helpful.
A disappointment
By Elizabeth Jane
I would have been willing to pay more for this book, if only it had some color pictures in it, but it had not a single color photo. And pictures would have helped immensely. For instance, when the author mentions the Austens' Wedgwood set, I wish I could see an example of one. Or what did the fireplace and other equipment look like in Chawton cottage where Jane prepared breakfast each morning? The author mentions things like these but we're left wondering what it all looked like. There are small black and white illustrations throughout the book, but they don't complement the text at all; they're just there. In other places, the author seems to mislead the reader when she says Jane shopped at the finest shops in London. (She did sometimes, but as a spinster daughter of a deceased reverend, she rarely had much money to spend for nice clothes.) In another place the author actually mentions the naval vessels many officers sailed on, and seems to imply that sailing back then was a luxurious experience. (Hmm, Patrick O'Brian's portrayal of naval sea voyages, in approximately the same time period, was anything but luxurious... cramped quarters, bad food, and such extreme dangers for the men from disease, war, and the minimal physician skills that were available.)

After I was done reading the book, I reflected that I hadn't learned anything from it that I didn't already know from a good Jane Austen biography I'd read before.

Like many people, I love tea and I love Jane Austen, and so I ordered this book as soon as it came out and was eager to receive it. But as an Austen biography, it's way too scant on details, and as a tea book it screams for better illustrations. Take my advice and pass this one by.

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[Z770.Ebook] Free PDF Murray on Contracts, by John Edward Murray Jr.

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The critical analyses presented in the Fifth Edition of Murray on Contracts provide students with the insights necessary to gain a comprehensive understanding of the law of contracts. This text also considers and critically analyzes statutory modifications of neoclassical contract doctrine beyond the UCC.

Many of the sections contain captioned subdivisions so that the reader is more easily directed to topical discussions within the sections. The author includes citation tables to Restatement and UCC sections as well as a table of cases, along with an expansive index. In addition, the appendix includes the text of the United Nations convention on Contracts for the International Sale of Goods (CISG), and the final chapter provides an introduction to the CISG and compares its key provisions with the UCC and other principles of American contract law.

• Sales Rank: #1021534 in Books
• Brand: Brand: LexisNexis
• Published on: 2011-10-18
• Original language: English
• Number of items: 1
• Dimensions: 10.25" h x 7.75" w x 2.00" l,
• Binding: Hardcover
• 1082 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Literally, the Book on Contracts
By T. F. Ranieri
Professor Murray has written here a definitive and comprehensive treatise on Contracts. It pairs very well with his textbook, the pair of which were plainly meant to be read in tandem. However, unlike other authors on contracts, Murray provides clarity on what the law is first, and then addresses what he understands to be problems with it.

It is very readable for a law text, and there is a sense of playfulness and lightness which make it among the more pleasant books on law that I have thus far read. (Admittedly not overmuch, I've just started school.)

I love this book.

1 of 1 people found the following review helpful.
Almost teaches K's on its own
By Amazon Customer
If you use the other Murray Contracts textbook, this is an extremely useful add-on to have. It clarifies issues the text leaves confusing, and at least in our class was sometimes word for word what the professor would lecture. Super helpful!!!!

0 of 0 people found the following review helpful.
The Glannon E + E guides are much more helpful ...
By Malia
The Glannon E + E guides are much more helpful, unless your professor specifically focuses on how Murray approaches contracts, but for self-study, get the E + E

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[J520.Ebook] Download PDF Tyrannosaurus rex, the Tyrant King (Life of the Past)From Indiana University Press

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With its massive head, enormous jaws, and formidable teeth, Tyrannosaurus rex has long been the young person's favorite creepy carnivore in the Mesozoic zoo. Nor has T. rex been ignored by the scientific community, as this new collection amply demonstrates. Scientists explore such questions as why T. rex had such small forelimbs; how the dinosaur moved; what bone pathologies tell us about life in the Cretaceous; and whether T. rex was a predator, a scavenger, or both. There are reports on newly discovered skeletons, on variation and sexual dimorphism, and how the big beasts chewed. The methods used by the contributors to unlock the mysteries of T. rex range from "old fashioned" stratigraphy to contemporary computer modeling. Together they yield a wealth of new information about one of the dinosaur world's most famous carnivores. An enclosed CD-ROM presents additional photographic and filmed reconstructions of the mighty beast.

• Sales Rank: #1192511 in Books
• Published on: 2008-07-17
• Released on: 2008-07-17
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.28" w x 7.00" l, 2.48 pounds
• Binding: Hardcover
• 456 pages

Review

"Though the chapters are somewhat technical, most interested readers will find them fascinating and of great interest. This volume is a major contribution to dinosaur research. Summing Up: Highly recommended. Academic and public libraries, all levels." ―Choice, January 2009

"In all, 'Tyrannosaurus rex, the Tyrant King' is an interesting read. It provides food for thought about a number of controversial topics in dinosaurian biology, and definitive evidence in support of even more hypotheses." ―Palarch's Journal of Vertebrate Palaeontology, 6(3) (2009)

"Tyrannosaurus rex is unquestionably the most charismatic dinosaur, the star of countless Hollywood monster movies. In reality this dinosaur was no monster, but an animal trying to meet the same survival challenges faced by other species, both living and extinct. The contributors to this book shed considerable light on what life was like for one of the most spectacular predators of all time." ―James O. Farlow, co-editor, The Complete Dinosaur

From the Publisher
"Tyrannosaurus rex is unquestionably the most charismatic dinosaur, the star of countless Hollywood monster movies. In reality this dinosaur was no monster, but an animal trying to meet the same survival challenges faced by other species, both living and extinct. The contributors to this book shed considerable light on what life was like for one of the most spectacular predators of all time." --James O. Farlow, co-editor, The Complete Dinosaur

About the Author

Peter Larson is founder and president of the Black Hills Institute of Geological Research in Hill City, South Dakota, whose staff was responsible for excavating the T. rex known as "Stan." He lives in Hill City, South Dakota.

Kenneth Carpenter is the dinosaur paleontologist for the Denver Museum of Nature and Science. He is author of Eggs, Nests, and Baby Dinosaurs (IUP, 2000) and editor of The Carnivorous Dinosaurs (IUP, 2005) and The Armored Dinosaurs (IUP, 2001). He lives in Aurora, Colorado.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Lots Of Stuff On T Rex
By Stephen C. Hick
I really liked this book, it is a series of papers presented at a conference hosted by the Black Hills Institute (if memory serves). It contains most of the current state of discussions on T Rex of a few years ago. The articles range in technical detail - some are easy for a layman to read, some others are practically the same as what would be published in a technical journal, and very dense and opaque. But rewarding if you work through them. One article forced my to create a glossary and map of the skull bones so I could track the discussion. Not for those who enjoy pretty pictures, but those who want to know where the current thought is, several different sides of it. (Although the T. Rex as obligate scavenger POV was not as well represented as others)

7 of 7 people found the following review helpful.
T. Rex, revisited. Outlook, good.
By Amazon Customer
At last, a T. Rex volume which is capable of bringing the world up to speed with recent discoveries. The Accompanying CD is fantastic. A great read and a comprehensive view of T.Rex/Bird similarities. Well done by all.

8 of 9 people found the following review helpful.
Great book !
By Stephen W. Templar
This is the best book, to date, devoted entirely to the mighty Tyrannosaurus rex. While it is not perfect, it is as good as they get. I highly recommend this book. It will inspire those who will take us to the next level in understanding these magnificent creatures. I wish this book existed when I was doing my own research; it would have saved me quite a bit of time.

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[J389.Ebook] Fee Download Summers Under the Tamarind Tree: Recipes & Memories from Pakistan, by Sumayya Usmani

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Summers Under The Tamarind Tree is a contemporary Pakistani cookbook celebrating the varied, exciting and often-overlooked cuisine of a beautiful country. In it, former City lawyer turned food writer and cookery teacher Sumayya Usmani captures the rich and aromatic pleasure of Pakistani cooking through more than 100 recipes. She also celebrates the heritage and traditions of her home country and looks back on a happy childhood spent in the kitchen with her grandmother and mother.

Pakistani food is full of flavour. With a rich coastline, the country enjoys spiced seafood and amazing fish dishes; while borders with Iran and Afghanistan mean strong Arabic influences in the food, alongside Indian and Far East Asian flavours. Sumayya brings these together beautifully showcasing the exotic yet achievable recipes of Pakistan.

• Sales Rank: #79803 in Books
• Published on: 2016-04-07
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.00" w x 8.00" l, .0 pounds
• Binding: Hardcover
• 224 pages

Review

"Beautifully written and photographed, this collection of more than 100 family recipes will inspire you to open up the spice cabinet and make something brand-new." - FoodRepublic.com

About the Author
SUMAYYA USMANI is a writer and cookery teacher based in London, specialising in the cuisine of Pakistan. She teaches Pakistani cookery at various schools across the country including Divertimenti, Sophie Grigson Cookery School and School of Wok.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Wah Wah! (thats Hindi for Bravo!)
By icujock
What a delightful cookbook!
Pakistani food is closely related ( or can be considered a variant of the 'Indian cuisine') to Indian food. Pakistani food, IMHO, has strong overtones of Mughal, Afghani culture. Ms Usmani does this cuisine a big favor by simplifying the cooking/ tenderizing techniques. I love Pakistani food-when I can get my hands of some. Pakistani food gets conflated with Indian and the results are not the same. Her side notes and anecdotes are just as delightful and it shows that this book is a labor of love for the author. Great Job!

1 of 2 people found the following review helpful.
A fascinating book
By Kate Runyan
Summers under the Tamarind Tree is loaded with very interesting recipes slightly different than the Indian food we're used to eating, and some beautiful photographs. We enjoyed our first Pakistani dinner from the book last night, the Ginger Chicken, the Watermelon / mint and Daikon Salad etc. everything was delicious and healthy.

1 of 2 people found the following review helpful.
Fantastic!
By srq-traveler
I have loved Sumayya's blog and am thrilled to have her cookbook. I have already cooked several recipes and they were all great. I also appreciate her providing some background about Pakistani cooking. It is a rich cooking heritage but doesn't get the acclaim that Indian cooking does.

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[A698.Ebook] Ebook Free Fiber-Optic Communications Technology, by Djafar K. Mynbaev, Lowell L. Scheiner

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A useful source of information to anyone who works with fiber optics, this state-of-the-art guide covers the newest technological innovations in fibers, systems and networks, and provides a solid foundation in the basics with lots of examples, practical applications, graphical presentations, and solutions to problems that simulate those found in the workplace. Devotes complete chapters to optical fibers, singlemode fibers, light sources and transmitters, photodetectors and receivers, and more. Provides real data and specification sheets to help users hone their ability to read data sheets and integrate concepts - a critical skill for practicing engineers. Offers a "two-level discussion" in each chapter: a "Basics" section introduces the main ideas and principles involved in the devices covered, and "A Deeper Look" section offers a more theoretical and detailed discussion of the same material. Describes the test, measurement, and troubleshooting of fiber optics communications systems based on existing standards and commercially available equipment. Integrates many pictures of commercially available devices and equipment throughout. For professionals in the electronic technology industry.

• Sales Rank: #741953 in Books
• Published on: 2000-10-23
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x 1.70" w x 7.90" l, 3.49 pounds
• Binding: Paperback
• 750 pages

From the Back Cover
A useful source of information to anyone who works with fiber optics, this state-of-the-art guide covers the newest technological innovations in fibers, systems and networks, and provides a solid foundation in the basics with lots of examples, practical applications, graphical presentations, and solutions to problems that simulate those found in the workplace. Devotes complete chapters to optical fibers, singlemode fibers, light sources and transmitters, photodetectors and receivers, and more. Provides real data and specification sheets to help users hone their ability to read data sheets and integrate concepts - a critical skill for practicing engineers. Offers a "two-level discussion" in each chapter: a "Basics" section introduces the main ideas and principles involved in the devices covered, and "A Deeper Look" section offers a more theoretical and detailed discussion of the same material. Describes the test, measurement, and troubleshooting of fiber optics communications systems based on existing standards and commercially available equipment. Integrates many pictures of commercially available devices and equipment throughout. For professionals in the electronic technology industry.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very clear and easy explanations
By Esteban Sanchis
This book offers, from my point of view, very easy explanation of all phenomena and gives very good hints to explain some effects in lectures. The practical approach gives a person who does not work with fiber-optics very good examples. Also the addition of real datasheet and their explanation is very useful.

0 of 0 people found the following review helpful.
Very readable book.
By PJ
A fresh break from the typically poorly written engineering textbooks. I highly recommend it, but, then again, I'm not your college professor.

0 of 0 people found the following review helpful.
FIBER OPTIC COMMUNICATIONS TECNOLOGY
By Marceau Firmin
THE SERVICE WAS GREAT. i will recommand it to my friends. the product arrived as scheduled. the book was affordable

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[M240.Ebook] PDF Ebook Sacred Pampering Principles: An African-American Woman's Guide to Self-care and Inner Renewal, by Debrena J. Gandy

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Originally self-published to enormous acclaim and demand, Sacred Pampering Principles is a beautifully written guide with hundreds of easy and innovative ways for on-the-go women to pamper their bodies and nurture their spirits.

With her holistic approach to filling your life with comfort, balance, and peace, Debrena Jackson Gandy debunks society's myth that doing something for yourself is decadent and selfish. In fact, she says, the joy we gain from treating ourselves--whether to a luxuriant bath or to a meditative hour alone--is transferred to the people in our lives. When we emerge rejuvenated, others benefit from a patient mother, a fulfilled wife, an effective coworker, a solidly grounded friend.

Written for African-American women, but accessible to women of all races, Sacred Pampering Principles demonstrates not only pampering ideas, but also explains why pampering, for less time and money than one might imagine, is vital to a balanced life.

• Sales Rank: #359836 in Books
• Brand: Brand: William Morrow Paperbacks
• Published on: 1998-09-16
• Released on: 1998-09-16
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .64" w x 6.00" l, .54 pounds
• Binding: Paperback
• 256 pages

Features

• Used Book in Good Condition

From Library Journal
A motivational speaker, author, and founder of the Pacific Northwest African-American Women's Advance, Gandy here relates her "pampering principles." Teaching tolerance, advocating a go-with-the-flow attitude, and blending the aspects of mind, body, and spirit, Gandy believes in leaving negative fears behind. Chapters cover information on meditation, use of affirmations and journal writing, and creating meaningful rituals for spiritual improvement. Her beliefs on the causes of disease are similar to Louise Hay's. This self-help guide, which applies not just to African Americans but to all women with overcommitted lives today, will be a useful though not essential addition for most public libraries.?Lisa S. Wise, Broome Cty. P.L., Binghamton, N.Y.
Copyright 1996 Reed Business Information, Inc.

From Booklist
Gandy's guide takes the Villarosa Body and Soul (1995) self-help techniques to the next level by including pampering. Gandy defines pampering as a demonstration of self-love and self-service, not as a selfish, self-serving act. The exercises for achieving her sacred principles that are scattered throughout the chapters encourage readers to work to achieve the principles rather than simply read about them. The chapters cover the SAW (strong African American women) syndrome, sacred pampering principles for the spirit and the body, overcoming guilt, the visible signs of incorporating pampering principles into one's routine, and the effects that pampering has on one's self-esteem and disposition. She strongly asserts that achieving self-love will ensure that women gain personal development, which will have a ripple effect on family and friends. This guide is written for African American women; however, the premise is so commonsensical that women and men from all walks of life will find the techniques practical and well worth exercising. Lillian Lewis

About the Author
Debrena Jackson Gandy lives in Seattle with her husband and two daughters

Most helpful customer reviews

1 of 1 people found the following review helpful.
Five Stars
By Tamika Fitzgerald
Great book, you have to be ready to put in the work.

6 of 8 people found the following review helpful.
A must read for all SBWs in Recovery
By A Customer
Do not pass this book by! For over a year I passed this book over on the library shelf until recently. The principles applied in this book will prove to be life affirming for recovering SBWs (Strong Black Women). If you aren't sure if you qualify as an SBW, then you will by the end of the first half of this book.
Gandy opens the book with an array of ancient principles from "Ra Un Neter Amen" to "The Holy Bible." She quotes from text and scriptures that apply to ancient pampering techniques and principles. She offers recipes for successfully incorporating these sacred pampering principles into your busy life. In addition the book is very easy to read. It can be read on the train to work, in the bathtub or right before you drift off to sleep at night. I encourage all African-American women of all ages to read this book in order to help improve your spiritual, mental and physical health and well-being. ~Peace and Blessings.

5 of 6 people found the following review helpful.
Important for everyone
By A Customer
I almost left this book at a vacation spot, and I'm glad I didn't. This book has had a significant influence on the way I view my life, and what I do to make it more satisfing. Its suggestions are clear-cut and helpful for anyone ready to head onto a path of self-understanding and acceptance, but who are not sure exactly where to begin. However, I would have liked to see more information about the sources she uses in writing the book, because she introduces a lot of new concepts and ideas from different people that I, personally, would have liked to explore further. Otherwise, it is a great book I'd recommend to anyone.

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